Marlborough Marketing Group
The Marlborough Marketing Group is a partnership for businesses who want to join forces and get proactively involved in a range of regional marketing initiatives to increase visitor numbers to Marlborough.
Active participation in the Marlborough Marketing Group provides individual businesses with a platform to leverage off the regional promotion and a cost effective way to extend the reach of their own marketing program. The funds from this partnership go directly into marketing initiatives utilising the resources, channels and contacts of Destination Marlborough.
Targeting customers through the travel trade is particularly challenging and expensive for individual businesses. Working together at a regional level is a great way to send a compelling message to travel sellers that Marlborough is worth including in their clients' itineraries.
Destination Marlborough offers three levels of partnership focused on different market priorities and levels of participation; Global, Australasia and Domestic.
Marlborough Marketing Group Partnerships run over a calendar year.
GLOBAL: For businesses who want to participate in domestic, Australia and international regional marketing initiatives. This level is recommended for businesses actively engaged in business agreements with wholesale travel trade or looking to establish this sales channel. Businesses are recommended to meet "Export Ready" criteria to make the most of this partnership.
AUSTRALIASIA: Ideal for businesses who want to participate in activity targeted to the domestic and Australia markets via online and consumer direct channels.
DOMESTIC: For businesses who want to actively participate in domestic marketing and online advertising initiatives or who would like to be involved in regional marketing initiatives at an entry level.
We invite you to talk with the Destination Marlborough marketing team to assess which level is right and most valuable for you and your business. Membership in all of the groups is limited to ensure that all members are able to benefit from opportunities.