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April 4th

Domestic Campaign Growing Momentum

Domestic Campaign Growing Momentum

The first month of the “Experience Marlborough” campaign has seen advertising in the Press, Sunday Star Times, Herald on Sunday and Dominion Post. A banner advertisement on TVNZ online received 250,822 views and Wellingtonians have been waking up to our adverts on the Breeze, the cities number one radio station. Two prizes have been won for weekends in Marlborough, one in Wellington and one in Christchurch.

Interislander’s e-newsletter featured Experience Marlborough to their 150,000 strong database and last week the billboard was erected in downtown Wellington informing the locals that we are only a 3 hour cruise away.

Over the next two months, there will be a domestic media blitz in the Dominion Post, Sunday Star Times and throughout the Wellington Radio Networks thank to our principle sponsor Interislander.  A banner ad will be shown on AA online and the AA tourism’s e-newsletter will tell 90,000 people why they should Experience Marlborough for their next family getaway.

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